
Hi there. I'm Kristen.
Hi, I’m Kristen Sam, a web designer, UX lead, and lifelong visual communicator with a passion for blending creativity and structure.
I started designing websites back in 2002, hand-coding HTML pages and learning by doing. What began as a creative outlet evolved into a career I love, helping businesses grow through thoughtful, user-centered design. Over the last two decades, I’ve worked across industries, but I’ve always been drawn to B2C brands where strong visuals and clear messaging meet real human impact.
Today I specialize in building conversion-focused websites using WordPress and Elementor, supported by scalable design systems that bring consistency and clarity to every build. I’m a strategic thinker, a mentor to junior designers, and a systems person at heart. I believe great UX is as much about structure as it is about style.
But my story isn’t just about websites. I’m also a Florida native, a mom, and someone who knows how to juggle deadlines with dance recitals. I bring empathy, adaptability, and leadership to the table not just as a designer, but as a collaborator and problem-solver.
I’m currently seeking opportunities to work with teams that value clarity, strategy, and a little bit of heart in their digital presence. Whether I’m leading design, mentoring creatives, or systemizing chaos, I’m here to make things work beautifully and make the process feel a little easier for everyone involved.