Services

What I do.

Senior web designer with 24 years of experience. I specialize in design systems for B2C brands — not enterprise product design, but real-world systems for teams without a dedicated design ops department.

Static Site Build

The Full Build

Custom-designed, hand-coded static website. From discovery through launch.

Ideal for small businesses or B2C brands that need a professional web presence without the overhead of WordPress maintenance. Or a business ready to migrate off a bloated CMS.

$3k–$10k
3–4 weeks

What's Included

  • Discovery call + project brief
  • Brand system extraction (colors, typography, spacing as CSS variables)
  • Copywriting assist (headlines, CTAs, service descriptions — or work with your existing copy)
  • HTML prototype for approval before any build work
  • Responsive static site (1440/1024/768/375px tested)
  • Basic SEO setup (meta tags, schema markup, sitemap, robots.txt)
  • Netlify/Vercel deployment + domain setup
  • One round of revisions post-launch

Pricing

Minimum $3,000
Typical range $3,000–$6,000
5+ pages or custom functionality $6,000–$10,000
Payment structure 50% deposit, 50% at launch

Add-ons

Monthly maintenance retainer: $500–$1,500/mo

Blog/content system setup: +$500–$1,000

Newsletter integration: +$300

Design System Consulting

The Systems Package

Audit, build, or extend a design system for an existing product or marketing site.

Ideal for agencies or B2C teams with 5+ sites or products that look inconsistent. Or a team that keeps rebuilding the same components from scratch.

$750–$8k
2–6 weeks

What's Included

  • Design system audit (current state, gaps, quick wins)
  • Token architecture (colors, spacing, typography, shadows — platform-agnostic)
  • Component library (Figma or code-based, depending on your stack)
  • Documentation framework (what to document, how, where)
  • Implementation roadmap with priorities

Pricing

Half-day audit $750
Full system build $4,000–$8,000
Ongoing retainer (maintenance + evolution) $1,500–$3,000/mo
Hourly consulting $150/hr

Monthly Retainer

The Ongoing Partnership

Dedicated design hours each month. Predictable quality for you, predictable revenue for me.

Ideal for agencies that need overflow senior design capacity. Or a B2C brand with ongoing design needs — landing pages, email templates, campaign assets, system maintenance.

$1.5k–$4k+/mo
3-month initial commitment

Tiers

Starter 10 hrs/mo $1,500/mo Light ongoing needs, small updates
Growth 20 hrs/mo $2,800/mo Regular design work, campaign support
Partner 30+ hrs/mo $4,000+/mo Embedded team member, heavy build phases
  • Month-to-month after initial 3-month commitment
  • Unused hours don't roll over
  • Priority scheduling (48-hour response time)
  • Slack/async communication included

Brand Strategy

The Foundation

Visual identity, brand guidelines, and design foundations for a new or refreshing brand.

Ideal for small businesses or startups that have outgrown their DIY branding. Or a B2C brand doing a refresh.

$2k–$6k
2–3 weeks

What's Included

  • Brand discovery session (values, audience, positioning)
  • Logo concept (1 direction, refined)
  • Color palette with accessibility checks
  • Typography system (heading + body pairing)
  • Brand guidelines document (PDF or Notion)
  • Social media template kit (optional add-on)

Pricing

Brand foundations only $2,000–$3,500
Full identity (logo + guidelines + templates) $4,000–$6,000
Add-on social kit +$500–$1,000

How I Work

Most agencies start with design.
I start with structure.

1

Discovery

Brand system extraction, copywriting, project brief. I understand the business before I touch a pixel.

2

Design & Build

HTML prototype for your approval before any build work begins. Then a hand-coded, responsive site tested at every breakpoint.

3

Launch & Handoff

SEO setup, performance testing, deployment, and documentation your team can actually use. No mystery black box.

  • Discovery call + intake form
  • Brand system extraction
  • Copywriting assist or review
  • Project brief with scope + timeline
  • HTML prototype for sign-off
  • Responsive build (4 breakpoints)
  • Client feedback round
  • Revisions before launch
  • SEO + meta tags + schema
  • Performance optimization
  • Deployment + domain setup
  • Handoff documentation

What I don't do.

Honest boundaries save everyone time. If your project needs something on this list, I'll help you find someone who does it well.

  • WordPress plugin development (I build with them, I don't code them from scratch)
  • Enterprise product design (I'm not a Figma-to-dev-handoff product designer)
  • SEO-only engagements (SEO is part of a build, not a standalone service)
  • Ongoing content writing (I'll write initial copy, not monthly blog posts)
  • Logo-only projects under $1,500 (not worth the context-switching)

Ready to start?

Submit the intake form and I'll review your project within 48 hours. If it's a fit, I'll reach out to schedule a discovery call.

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