Kristen Sam
Senior web designer with 24 years building for B2C brands. I design sites that scale, brand systems that hold, and workflows your team can actually maintain.
24+
Years in web design
100+
Websites built across freelance & agency
25+
B2C sites on one design system
$3k+
Starting project investment
Services
Every project gets the infrastructure to scale — not just a pretty page that falls apart when someone else touches it.
Custom-designed, hand-coded static website. From discovery through launch.
$3,000 – $10,000
For small businesses and B2C brands that need a professional web presence without WordPress overhead.
Audit, build, or extend a design system for an existing product or marketing site.
$750 – $8,000
For agencies or B2C teams with 5+ sites that look inconsistent.
Dedicated design hours each month. Predictable quality, predictable cost.
$1,500 – $4,000+/mo
For agencies needing overflow senior design capacity, or brands with ongoing needs.
Visual identity, brand guidelines, and design foundations for a new or refreshing brand.
$2,000 – $6,000
For small businesses that have outgrown their DIY branding.
How I Work
Brand system extraction, copywriting, project brief. I understand the business before I touch a pixel.
HTML prototype for your approval before any build work begins. Then a hand-coded, responsive site tested at every breakpoint.
SEO setup, performance testing, deployment, and documentation your team can actually use. No mystery black box.
Work
Building a tool that helps solo designers create production-grade design systems without enterprise tooling.
Built and maintained a token-based design system across 25+ B2C client sites at Mediagistic.
Freelance, agency, and contract — always the person quietly making things more consistent, more reusable, more sane.
Newsletter
Practical design systems insight straight to your inbox. No fluff, no hustle, no hot takes — just frameworks and ideas you can actually use.
