Selected Work · Website Redesign
Hive didn't want to look like another agency.
They wanted a site that leads with their clients' challenges, shows real work, and builds trust, one their own team could run. I rebuilt it on a design system and shipped it live on a ranked site, with no downtime.
What Hive wanted
A site that builds trust, not another service catalog.
Stephen came in with a clear point of view. The site had three jobs.
Lead with the problems their clients actually have, not a list of services.
Show the work, and let it earn the trust.
No calling a developer for every change.
The constraint
Live. Ranked. Edited daily.
No staging environment.
So the redesign had to land in production without losing rankings or dropping a single moment of uptime.
Before & after
Same business. A completely different first impression.
The starting point: a capable, service-led layout on a stock template.
Rebuilt around client challenges, with real work and a real client testimonial.
↕ scroll either panel to see the full page
The system underneath
I didn't style pages. I built the design language they run on.
Before a page was built, I designed the brand board it all comes from: palette, type, iconography, photography direction, and the layout system. Brand color, a full type scale, and spacing flow from one set of tokens, so the whole site stays consistent and rebrandable.
The method
How a live, ranked site got rebuilt without a safety net.
Pull down
Mirror the live site locally, read-only. Nothing touched in production.
Plan the IA
Lock the sitemap and page roles. URLs preserved, nav relabeled for clarity.
Build the system
Token engine plus 30+ reusable section patterns, the design language above.
Rebuild + reframe
Every page assembled from patterns; content organized around client challenges.
Trim & map SEO
24 to 10 plugins. A 1:1 redirect map; metadata preserved page by page.
Ship it live
Cut over under a content freeze. No downtime, no lost rankings, fully editable.
No staging environment. The launch method was built into the system itself.
The outcome
URLs and SEO carried over. No downtime and no lost data through the cutover, and the client signed off happy.
The takeaway
This is what “I think in systems, not screens” looks like in practice.
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