Work
Tools I'm building and systems I'm thinking about. Real work, real constraints, real B2C brands.
Case Study · Live
A full website redesign for a Tampa marketing agency, rebuilt on a design system and shipped live on a ranked site with zero lost rankings and no downtime.
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Case Study · Launch-Ready
A luxury custom builder's portfolio rebuilt as a self-updating engine: a custom WordPress plugin where the client adds a home and the site builds the pages, from VRBO imports to one-click archive templates.
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Case Study · Live
A divorce mediation firm's brand and website rebuilt around the emotional state of its visitors: warm, calm, and guided. 25+ pages on one pattern system, every original URL preserved at launch.
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Current Project
A visual tool for creating fluid, responsive CSS design systems with mathematical precision. ZenUX separates fluid values (typography and spacing that scale continuously) from device states (layout changes that snap at breakpoints).
Coming soon →
Ongoing
Building and maintaining a modular WordPress/Elementor component library across dozens of B2C client brands at Mediagistic. The goal: faster build times, better brand continuity, and a system that any designer on the team can use without asking me first.
Case study coming soon →
Freelance
Over two decades of web design, branding, and creative consulting for small businesses and startups. Every project taught me something about building systems that survive the real world — tight budgets, shifting requirements, and clients who need it yesterday.
Work with me →I take on freelance web design, design system consulting, and brand strategy projects — especially for B2C teams.
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