Blog
Systems thinking, practical UX, and honest takes on the craft of making web design scale.
Strategy & Systems Thinking
Your design system isn't your Figma library. It's the documentation that helps your team use both — and most teams get this wrong.
Design Systems
Every article starts with a spec definition and a JSON snippet that tells you nothing about why any of this matters. Let me try differently.
UX Leadership
The design industry decided that leadership starts when someone gives you permission. A promotion. A title change. That's not how it works.
AI in Practice
Both sides are wrong. AI isn't coming for your job. But it is coming for the parts of your job you were already doing badly.
